Product Image Filename Generator

Generate SEO-optimised image filenames that help your products rank in Google Image Search — completely free.

Free Tools

Product name

Key details (colour, material, gender, variant)

Every product image you upload has a filename, and Google reads it before it even processes the image content. A file named IMG_4823.jpg tells Google nothing. A file named sage-green-womens-linen-shirt.jpg tells Google exactly what the image shows — and that signal contributes to both Google Image Search rankings and the overall topical relevance of your product page.

Studies of top-ranking e-commerce pages consistently show that keyword-rich image filenames correlate with higher image search rankings. The brands that dominate Google Image Search for high-intent queries like 'sage linen shirt women' have almost universally optimised their filenames — it's one of the most impactful and least competitive SEO wins available.

Our free image filename generator applies e-commerce SEO best practices automatically: hyphens instead of underscores (Google's preferred separator), lowercase only (case-sensitive file systems), primary keyword first (Google weights earlier terms more heavily), and natural keyword incorporation without stuffing.

For stores with hundreds of product images, Sellable's platform bulk-renames your entire image library with SEO-optimised filenames, generates matching alt text for each image, and syncs everything directly to Shopify in one click. The free tool gives you production-ready filenames for individual products.

Best Practices

Get the most from this generator.

Put your most important keyword first

Google weights the beginning of filenames more heavily than the end. 'linen-shirt-women-sage-green.jpg' performs better than 'sage-green-womens-linen-shirt.jpg' if 'linen shirt' is your primary keyword.

Name by what's actually in the image

If a lifestyle image shows your product being used, name it for the context: 'linen-shirt-beach-lifestyle.jpg' rather than just the product name. Contextual filenames rank for long-tail lifestyle searches.

Create a consistent naming convention and stick to it

Consistent structure ([product]-[colour]-[variant]-[angle].jpg) makes your image library manageable at scale and helps search engines understand the relationship between images across your catalog.

How it works

Three steps to better copy.

Enter your product details

Add your product name and key attributes — colour, material, gender, size. The specifics you include become the keywords in your filename, so the more relevant details you provide, the better the SEO signal.

AI generates optimised filenames

Sellable's AI applies image SEO best practices to generate a primary filename plus variants for additional angles, colours, and product shots — each structured for maximum Google Image Search visibility.

Bulk rename your whole catalog

Sign up free to bulk-generate SEO filenames for every product image in your store, with matching alt text and direct Shopify sync — no manual renaming required.

Unlock in Sellable

Examples