AI Product Recolor
Photograph one colourway, generate them all. The AI recolours your product photorealistically — preserving fabric texture, material finish, and scene lighting.
Free credits on signup — no credit card required
How ai product recolor works
Upload one product photo
Your best shot of any single colourway — the AI will use it as the master for every variant.
Pick the target colour
Choose from swatches, enter an exact hex code for brand-perfect colours, or describe the shade in words.
Download every variant
Each colourway keeps identical lighting, shadows, and texture — a perfectly consistent variant gallery from one shoot.
Texture-true recolouring
Naive hue-shifting flattens material into plastic. The AI recolours while preserving weave, grain, stitching, and sheen — suede still looks like suede in every shade.
Hex-exact brand colours
Enter the exact hex from your brand palette or Pantone conversion and the product lands on that colour — critical for made-to-order and private-label sellers.
One shoot for the whole line
Shoot the black version once; generate navy, sand, olive, and burgundy in minutes. Launch full colour ranges without waiting for samples of each.
Go further
Your complete AI product photo studio
AI Product Recolor is one tool of twenty. Sellable turns one plain product photo into a full campaign — studio backgrounds, lifestyle scenes, on-model shots, and UGC-style videos — all in seconds.
Our bags come in nine colours but we only ever sampled three for photography. Now the full range is photographed from one master shot — variant pages went live months earlier.
Frequently asked questions
Does recolouring look realistic?
Yes — the AI preserves material texture, lighting, shadows, and reflections while changing only the colour, so every variant looks individually photographed.
Can I match an exact brand colour?
Yes — enter a hex code and the product is recoloured to that exact value. You can also pick from swatches or describe the colour in words.
Can I recolour just part of the product?
Yes — target a specific part ('the sole', 'the strap', 'the lid') and only that element changes.
Which products work best?
Fashion, footwear, bags, furniture, home goods, and packaging all recolour excellently. Complex iridescent finishes may need a couple of generations to nail.
Do shadows and lighting stay consistent?
Yes — the scene's lighting is untouched, which is what makes a generated variant gallery look like one coherent shoot.
Is this accurate enough for listings?
Yes — because texture and lighting are preserved, the recoloured image accurately represents the physical variant customers receive.
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