The main product image (the first image, shown in search results and at the top of the listing page) is the most regulated. Amazon's requirements are strict and non-negotiable:
Violating these rules triggers listing suppression — your product disappears from search results until the image is corrected. This can happen immediately or weeks after launch, with no warning.
Amazon allows up to 8 additional images (slots 2–9) with significantly more flexibility:
What's allowed in additional images:
- Lifestyle photography (product in use, in context)
- Infographics with text overlay (dimensions, features, usage instructions)
- Comparison charts (this product vs. competitor)
- Close-up detail shots
- Multi-angle views
- Packaging images
What's still prohibited:
- Offensive content
- Competitor brand names in images
- Amazon's logo or badges
Additional images are also where brands differentiate their listings. A well-designed set of 7–8 additional images — with clear infographics, lifestyle context, and feature callouts — can significantly outperform a listing with only the main product shot.
| Parameter | Requirement |
|---|---|
| Minimum size | 1000×1000px |
| Recommended size | 2000×2000px or larger |
| Maximum size | 10,000px on longest side |
| File formats | JPEG, PNG, GIF, TIFF |
| Colour mode | RGB or CMYK |
| Maximum file size | No hard limit, but compress to <3MB |
Amazon's zoom feature activates when the image is at least 1000px on the short side. For the best zoom experience, use 2000×2000px or larger. Zoom is one of the highest-impact conversion features on Amazon listings — don't sacrifice it by uploading small images.
Sellable's platform turns a single product photo into studio-quality images, cinematic video, and on-brand campaigns — generated, refined on the canvas, and published straight to your store.
If you're unsure whether your image is compliant, check Amazon Seller Central's listing health dashboard. Non-compliant images are flagged here before they cause suppression.
A+ Content (formerly Enhanced Brand Content) allows registered brand owners to add rich content modules below the fold of their product listings. Image requirements differ from standard listing images:
| Module type | Recommended size | Notes |
|---|---|---|
| Full-width banner | 970×300px | Text safe zone is inner 50% |
| Standard image with text | 300×300px | Product or lifestyle |
| Comparison chart | 250px per column | Table format, no images |
| Image carousel | 350×175px | Up to 6 images per carousel |
A+ Content images don't require white backgrounds and can be heavily lifestyle-oriented. Brands using A+ Content report 3–10% conversion uplift compared to standard listings.
Sellable's Amazon preset generates main images that comply with all technical requirements:
For additional images and A+ Content, Sellable generates lifestyle and scene-based images at the exact dimensions required for each Amazon module type.
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